Avid, Apple & Adobe (Again)

Today's essay comes with a caveat:  We are always, always, always having this conversation.  Production folk don't ever stop talking about it.  I do not expect it to be helpful a year from now as the marketplace changes.  But because a colleague asked (she's on the cusp of a major institutional purchase), I'll submit some observations that feel true to me in the moment.

Our school (70 production majors at a liberal arts college of 3500) was firmly committed to Avid. The company had market share. They had ProTools. They had the edge in server-based file sharing. They had great student pricing. Then, in February, Avid stock was delisted by NASDAQ following some financial shenanigans. Even though they’ve been reinstated, I think institutions are (rightly) a bit wary of financial dealings with them.